CAPTURE MORE LEADS & CLOSE MORE SALES.
We work with our clients to understand their business goals and help them determine the quickest way to get there.
We'll implement marketing automation strategies that capture more leads and increase the conversion of those leads to sales by an average of 125%. Through targeted segmentation combined with behavioral marketing tactics, your sales team will understand who the best prospects are at any given time. We'll nurture those prospects with relevant communications at just the right time and notify your sales team when clients interact with your social posts, visit specific landing pages, view videos or download media that is critical to your sales process. We close the loop between marketing and sales so you can convert leads.
Whether you have an in-house sales and marketing team looking for a cost effective solution to marketing automation, you're trying to determine how marketing automation can work for your business or maybe you need complete programming of your lead management strategy, The Pauer Company uses years of experience to provide your organization the energy to efficiently implement sales and marketing automation tools so your organization sees results quickly.
OUR PROCESS
Evaluation of your company’s current database and lead acquisition processes
Segmentation of your company’s database(s) based on key business goals and set up automated segmentation for new lead acquisition.
Development of CRM architecture based on your organizations business processes and lifecycle of customer base.
Establish rules for lead scoring based on engagement, i.e. web visits, email clicks, form fills, media views, calendar appointments,
Establish the sales pipelines for sales team with all pipeline stages to track, nurture and automate sales processes to identify so no leads slip through the cracks.
Creation of branded communications and workflow creation for the automation of key sales prospecting.
Set up remarketing Audience Segmentation and Digital Remarketing plan for key contacts
Provide sales and marketing team CRM & Lead Gen platform access to manage leads, identify engaged contacts and report on lead acquisition, sales performance and broad range conversion data.