Work smarter, not harder. It’s a simple enough concept and one that businesses of all sizes have been employing for decades. Increasing efficiency can be applied to virtually every segment of any business. This is true for digital marketing as well. As companies continue to move toward email marketing campaigns, the tools to optimize and automate those campaigns are becoming more advanced. Services like SharpSpring can provide small and medium business owners with a powerful tool for digital email marketing campaigns at a price point that allows them to keep pace with larger competitors. Try It For Free

The Basic Tools for Digital Email Marketing
The basic tools used to run digital marketing campaigns have been around for several years. Marketing teams build out a customer database in their CRM system. They set-up an email marketing tool for drip email and newsletter blasts according to the content strategy. Analytics data is used to see how many people come to the website and what pages they’re viewing.

One goal with digital marketing might be to promote a new item to your existing customer base. You can segment your database to create a list that contains only current customers. From there, you export that list to Excel. Design a great looking template, add content with links and then import your marketing list into your email client. After hitting Send, you then track website visits in your analytics account to determine the efficacy of a campaign. It’s a simple enough process, but one that requires 3 different software systems that aren’t integrated.

What Makes SharpSpring Different
Enter marketing automation tools! The Pauer Company has been implementing for years, SharpSpring as our go-to tool for email automation. The result is that we got an insider’s look at marketing automation and tools for email marketing. SharpSpring and similar digital marketing companies bring the entire process under one umbrella. Contact management, list creation, email creation and analytics tracking are all done in one software application.

With a few mouse clicks and some mastery of the software, here’s what you’ll be able to do:

Create dynamic emails that interchange content based on which list you are sending to.
You can synch your blog and post new content.
Schedule a series of emails all at once spread out over days or weeks and not have to worry about it again.
The most valuable asset, however, is being able to see who is engaging with your content, what pages on your website they are most interested in, and then using that information to create higher value relationships.

SharpSpring has provides us with tutorials, videos and webinars to support their services and demonstrate usage of the products.

The main goal of any digital marketing campaign is to improve revenue streams in a positive manner. SharpSpring allows your marketing team to not only be more efficient with setting up and running campaigns, but it provides the insight necessary to see which campaigns are working and which need to be tweaked or stopped. It can provide sales teams with actionable information that can lead to increased sales conversions. It takes the struggle out of digital marketing and provides the business intelligence necessary to succeed online.