In order to begin the process of converting a web visitor to a sale, you first must capture some key data. Webforms do that for us and as you more than likely have a Contact Us for on your website, there are a number of ways for you to increase the likelihood of lead capturing by implementing some key lead conversion strategies.

1. Gated Content Form: Once you create valuable content as part of your inbound marketing strategy, you can restrict access to that content by gating the majority of the content behind a form submission. Through a gated content form, you are automatically qualifying these leads for future nurturing programs.

2. Subscriber Form: With an email only form, you can capture those interested in receiving regularly scheduled content such as a blog, newsletter or special offers. As these leads come in, you can link them to the specific list of automated content.

3. Schedule Request Form: By including a date/time picker in your form, the lead can schedule a specific time for a salesperson to follow-up with the requested information. You can then trigger time-based workflows off this time to automate the content unique to this request.

4. Promotional / Offer Form: Whether you are offering a free assessment, discounted consultation hours, or a consumer commodity, promotional forms are a great way to have leads submit information to receive the offer. Once the lead is in your funnel we can follow-up with strategic marketing.

5. Personas Form: Add a field to your form that includes a self-identification question to allow leads the ability to identify as demographic you are targeting, to help improve dynamic messaging.