Marketing Automation Software Review: SharpSpring VS Hubspot
Marketing automation tools are must-haves for any business looking to expand and be successful, that's because:
They are big time-savers
You can track your efforts and the return on the investment on them with detailed reports
You can have better follow-up leads with personalized content tailored to their interests and nurture the relationship with them in an automated way
so much more…
But with the wide array of tools and platforms that are out there, how do you know which one to purchase for your small to medium-sized business?
In this blog article, we directly compare 2 platforms that we use for our clients, and that we have initiated ourselves. To give you a more complete view of your options if you are considering SharpSpring VS HubSpot.
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SharpSpring
Total cost: $800 per month if you purchase directly, or approximately $500 if you purchase it through a partner like us
Number of contacts you can insert: 10,000 contacts
Pros:
Email marketing automation! - sequences of emails that are triggered automatically whenever a user performs an action in order to implement automated lead nurturing
Smart CRM - it integrates with your website so you can track what pages your contacts have visited and everything they do on your website
A/B testing for emails
Analytic reporting - by using tracking urls you can analyse where your leads and customers are coming from and measure your return on the investment for your campaigns, plus understand what platforms you should focus your time and money on
Amazing training that enables you to learn the platform quickly and efficiently. Plus, there is a really good Sharpspring community, with User Group meetings and conferences so you can exchange ideas and experiences with other Sharpspring users
Cons:
The blog and landing page creation tools are present.
There is no social media scheduling tool, so an external tool must be used (like HootSuite).
What kind of business is this right for?
Small to medium-sized businesses, that have a good website already and just needs a platform to perform email marketing automation, CRM and analytics reporting.
HubSpot Basic
Total cost: $500 + $500 setup fee
Number of contacts you can insert: 100
Pros:
Blog and landing page creation
Marketing analytics - analyse where your traffic is coming from for every page individually to see what sources are bringing you most visitors. Also, easily track the conversion rate on your landing pages
Cons:
It does not have any email marketing automation, so you can't set up sequences of emails that get triggered automatically whenever a user performs an action in order to implement automated lead nurturing. In order to have this feature, an integration with an email marketing system, like Mailchimp, is necessary, but it does cost extra.
Less granular user roles, so less control over who accesses what
No attribution reporting, so you don't know where leads have come from, just where the visitors have come from
You can only insert a limited number of contacts, and if you want more it's not cheap
You are billed annually
There are many add-ons you can pick, such as more in-depth reporting, ads management, etc. but these cost quite a bit extra per month.
What kind of business is this right for?
A business who is not too focused on automated email marketing.
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