What Does the Future of Marketing Automation or (CRM) Entail?
We know that marketers will continue to look to marketing automation, but in order for the industry to grow even further, marketing automation vendors need to continue to provide valuable, useful solutions for their users and offer enhancements to meet their incoming needs.
Marketing automation will become more adaptable
Salespeople and old school marketers build applicable data, sort through it, and decide what to do next. You know that marketing automation does this on a greater scale. When companies deal with new leads, the analytics and the knowledge of this task needs to be automated in order for the data to be sorted and analyzed effectively. The results of data analysis means that marketing data can reach the right people at the right time to maximize conversions.
If marketing automation continues to innovate according to marketer’s needs, we can expect to see it taking over other tools and functions, making it an adaptable, one-stop platform for all of your digital marketing needs.
B2C marketing data will become more important
B2C marketing data tools are common on analytics platforms and are just now beginning to become a standalone marketing tool. The original intent for these tools was for marketing departments to decide which leads were ready to talk to the sales team. Now marketers can use these tools to do everything a salesperson does in terms of determining the most sales-ready leads, segmenting and more… and they’re showing no signs of slowing down. These tools will integrate with marketing automation to allow you to take the best action based on the insights you have learned, as well as build a greater understanding of your ideal client.
Marketing automation will become easier to use
Marketing automation and customer relationship management (CRM) has only scratched the surface of its max potential, but it needs to keep the userfriendliness in mind as it grows. Businesses need marketing automation to flow easily and work across different teams. In order to accomplish this, marketing automation tools will need to be easy to use and integrate. Customization marketing automation solutions that integrate with their CRM and other database platforms.
Enter the second generation of marketing automation
The Pauer Company is very pleased to present our marketing automation that we use iour agency, Sharpsrping is marketing automation 2.0. It is a powerful tool, it was designed to integrate with almost any third-party software, and it’s is easy to use Are you ready to learn more about the next generation of marketing automation? Schedule a tutorial with SharpSpring today.