We know that marketers will continue to invest in marketing automation, but in order for the industry to grow even further, marketing automation vendors need to continue to provide valuable, useful solutions for their users and offer enhancements to meet their evolving needs.
For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customization and scalable platforms are available to businesses of just about any size. We’re here to help you get familiar with some basic automated marketing and sales concepts.